Ghanaian music icon, Samini, has taken a bold stance on the need for a deliberate and intentional promotion of homegrown talent. In a recent statement, the artist emphasizes the importance of prioritizing Ghanaian songs over foreign hits across various sectors. Samini’s call to action reflects his commitment to the growth and elevation of the local music industry.

The Urgency of Intentionality:
In a music landscape often dominated by international hits, Samini urges stakeholders in various sectors to be intentional about promoting and playing Ghanaian songs. Whether it’s on the airwaves, in public spaces, or at events, Samini stresses the significance of giving local artists the spotlight they deserve.

A Call for Unity:
Samini’s advocacy goes beyond individual artists; it is a call for unity within the industry. He emphasizes the collective effort required to create an environment where Ghanaian music flourishes. By rallying support for local talent, Samini envisions a thriving industry that not only resonates with Ghanaians but also gains recognition on the global stage.

Impact on Cultural Identity:
The veteran musician highlights the connection between music and cultural identity. By intentionally promoting Ghanaian songs, Samini believes the nation can preserve and celebrate its unique cultural heritage. Music, as a powerful form of expression, becomes a vehicle for showcasing the richness of Ghana’s diverse cultural tapestry.

Setting the Standard:
Samini’s advocacy sets a standard for the industry, encouraging stakeholders to reconsider their playlists and programming choices. Whether in radio, television, or public events, he challenges decision-makers to prioritize local content, providing artists with more opportunities to shine and fostering a sense of national pride.

Samini’s Ongoing Contribution:
Known for his impact both as an artist and a voice for positive change, Samini continues to contribute to the growth of the Ghanaian music industry. Through initiatives like the #PlayGhana campaign and his unwavering commitment to mentoring emerging talents, Samini remains a driving force in shaping the trajectory of the local music scene.

Conclusion:
Samini’s call for intentional promotion of Ghanaian music stands as a rallying cry for a cultural shift in the music industry. As stakeholders and enthusiasts alike heed this call, the hope is to witness a resurgence of pride in Ghanaian music and a renewed commitment to giving local artists the prominence they deserve. Samini’s vision extends beyond the present, envisioning a future where the world recognizes and celebrates the vibrant sounds emerging from the heart of Ghana.