Ghana’s vibrant music scene thrives on collaboration, mutual respect, and camaraderie among artists. However, recent tensions between Keche Joshua, one half of the popular music duo Keche, and fellow artist King Paluta have cast a shadow over these ideals. In a recent Instagram post, Keche Joshua publicly aired his frustrations with King Paluta, accusing him of showing disrespect by refusing to promote their collaborative song, My Father.

Keche Joshua, known for hit tracks such as Aluguntugui and Pressure, did not hold back as he detailed his disappointment with King Paluta’s perceived arrogance, claiming that success had gotten to his head. According to Joshua, despite King Paluta’s involvement in the song, he has consistently failed to support it by promoting it across his social media channels. Joshua’s comments have sparked debate among fans and industry players about the dynamics of respect and mutual support in Ghana’s music industry.

The Roots of the Conflict

The feud stems from a collaborative effort between Keche and King Paluta on the track My Father, a song that blends the unique styles of both artists. Keche Joshua revealed that while many other artists—including Sista Afia, Eno Barony, and Wendy Shay—have all been proactive in promoting their collaborative work with King Paluta, he has failed to show the same level of commitment to their joint project.

Keche Joshua expressed his frustration in a video, saying, “These artistes who get one hit, two hits, don’t respect. You see King Paluta, where you reach? What kind of stupid disrespect is that?” His statement reflects a sentiment felt by many veterans in the industry who believe that rising stars should acknowledge and respect those who helped pave the way for them. For Joshua, King Paluta’s refusal to promote the song represents not just a personal slight but a broader issue of young artists failing to show due respect to established acts.

King Paluta’s Alleged Arrogance

Keche Joshua specifically pointed out that King Paluta’s team claimed they do not use his personal page for promotional content, except for his solo works. This stance, according to Joshua, is not in line with how collaborations should be treated in the industry, particularly considering that the song involved both parties.

Joshua highlighted the contrast between King Paluta and other industry veterans like Shatta Wale and Amerado, who regularly promote their collaborative works and engage their audience through various channels. “Look at Shatta Wale and Amerado. They support their collaborations. That’s what unity in the industry should look like,” Joshua remarked, urging King Paluta to take inspiration from their example.

He went on to explain how efforts to get King Paluta’s team to promote My Father were dismissed, saying, “We did the music together, but he never posts it. We tried so many times. His team told us that his page is for solo projects, and that’s all they’ll use it for. That’s not how collaborations work!” According to Keche Joshua, the situation worsened when King Paluta’s team refused to create even a visualizer for the song despite numerous requests.

A Call for Unity and Respect

In his message, Joshua also touched on a broader issue within Ghana’s music industry: the growing gap between new artists and industry veterans. He stressed that the newer generation of musicians needs to understand the importance of respect and humility in order to foster a stronger, more united music scene. Keche Joshua noted that some younger artists, after achieving initial success, tend to overlook the importance of supporting collaborations and building long-term relationships with established musicians.

The Ghanaian music industry, much like others across the world, depends heavily on collaborations, with joint projects often propelling both artists and the genre as a whole to greater heights. Artists like Sarkodie, Stonebwoy, and Shatta Wale have often spoken about the importance of unity in the industry. For Keche Joshua, King Paluta’s lack of promotion for their song is not just a missed opportunity for success, but also an act that undermines this core industry value.

Fans Await King Paluta’s Response

As of now, King Paluta has remained silent on the issue. The rapper, best known for his hit song Aseda, has yet to comment publicly on the allegations made by Keche Joshua. Fans and industry insiders are eagerly waiting for King Paluta’s side of the story, with some hoping for reconciliation between the two artists.

Many fans have taken to social media to express their views on the matter, with some siding with Keche Joshua, while others believe the situation has been blown out of proportion. The unfolding drama has not only captured the attention of music lovers but also sparked a larger conversation about how collaborative efforts in Ghana’s music industry should be handled.

Conclusion: A Lesson for Ghana’s Music Industry

The feud between Keche Joshua and King Paluta serves as a reminder of the importance of mutual respect and cooperation in the music industry. For the industry to thrive, there must be a sense of unity and shared purpose among artists, both established and emerging.

Keche Joshua’s message is clear: while individual success is important, no artist should overlook the power of collaboration and the value of promoting each other’s work. Whether or not King Paluta responds to the allegations, this situation highlights the need for better communication and support among artists if Ghana’s music industry is to continue growing on the global stage.